LINK CHANNELS OR HOW TO ENHANCE UPSTREAM-DOWNSTREAM RELATIONS IN SERVITIZED CONTEXTS

OSCAR BUSTINZA SANCHEZ; GLENN PARRY; FERRAN VENDRELL HERRERO; VASILEIOS  MYRTHIANOS

doi:https://doi.org/10.6036/7704

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LINK CHANNELS OR HOW TO ENHANCE UPSTREAM-DOWNSTREAM RELATIONS IN SERVITIZED CONTEXTS

NOVEMBER 2015 - Volume: 90 - Pages: 588-589

DOI:

https://doi.org/10.6036/7704

Authors:

OSCAR BUSTINZA SANCHEZ

- GLENN PARRY - FERRAN VENDRELL HERRERO - VASILEIOS MYRTHIANOS

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Downloads: 314

Cites in Web of Science: 4

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Key words:: Cadena de valor, lógica dominante de servicios, customerización, vinculación de canal, rendimiento, Value Co-creation, Service Dominant Logic, Customerization, Channel Linking, Revenue.
Article type:: NOTA TECNICA / TECHNICAL NOTE
Section:: COLLABORATIONS

Traditionally, the manufacturing strategy of enterprises was based on a combination of the following three concepts: vertical integration of suppliers and manufacturing processes to control costs and predict the flow of production; research to launch better products to market; and creation of a sustainable competitive position to develop and strengthen economies of scale [ 1]. These premises have been recently questioned

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