REVISTA DYNA NEW TECHNOLOGIES

Key words:

Evaluación y mejora corporativa, Internet, empresa, entidad pública, información de páginas web, calidad web, disponibilidad web, seguridad web, Internet, information website, enterprise, public body, web quality, web availability, web security

Article type:

ARTICULO DE INVESTIGACION / RESEARCH ARTICLE

Section:

RESEARCH ARTICLES

ABSTRACT:
Nowadays the evaluation of the services of corporate web pages are oriented fundamentally to the achievement of a well-defined set of objectives, whether commercial sales or intangibles, as institutional public returns. However, these web communication strategies are focused on the interests of the message's transmitter, not so much on the interests of the receptor of the message.
This publication aims to show how a meta-indicator is created that provides the receptor with a tool that evaluates the quality of the corporate web. It will use metrics and quantitative indicators that compare similar institutions based on three fundamental criteria: quality standards of publication, security of the platform used for its distribution and the availability of the web site.

Key Words: Internet, information website, enterprise, public body, web quality, web availability, web security